Our Story & Philosophy

We set out to make the shirts and clothes we always wished existed. Comfortable enough for all-day adventures, refined enough for a night out, and durable enough to keep up with our lives.

We use a custom blend of Saxon Australian Merino Wool and just the right amount of modern fibers like nylon and spandex. This balance keeps everything you love about Merino—healthy natural fiber, temperature regulation, odor resistance, and all-day comfort—while eliminating the downsides like itchiness or delicate care. You can throw it in the wash, toss it in the dryer, and wear it again and again. Our shirts last. 

From the mountains, for wherever your day goes.

- Mike & Adam, Founders of Aspen Merino